What to do When Launching a Website: 10 Things to Do Before you Go Live
In the next few years, launching a website will be as easy as opening a door. In the past, creating a website meant a lot of time, patience, and technological know-how. Nowadays, it just takes a few clicks of the mouse and you can have your website live on the internet for all to see.
Whether you’re launching a new site for personal use or an online business, here are a few things to do before the launch day.
Set up a pre-launch page
Prior to actually launching your website, start promoting it with a pre-launch countdown page.
You can include a signup box where your visitors can opt in to get notified when you go live. If you are using WordPress, there are plugins you can install (EZP Coming Soon Page or Easy Coming Soon) that can help you set up a launch page.
Create your social media accounts
Social media is one way to get your website or business out there. In fact, it’s one of the most important things you must create before your launch.
Set up your Twitter, Facebook, Instagram, and any other social media accounts that you are planning to stay active in. By doing this, you are making sure you secure your preferred name and you are creating different channels for your visitors to contact or communicate with you.
Create a month worth of content
Even the planning stages of creating and launching a website already take up so much time, what more if you are already live? Save yourself all the incoming stress by creating content ready to be published ahead of your launch date.
Content is just as important as the other aspects of your website. You can have the most beautifully designed website but if you are lacking in content, then all of that might go to waste.
Visitors will expect excellent content, and if your website doesn’t have those, there is a high chance they will never visit again.
Tip! Plan your tasks for the incoming months even before the launch of your website. Avoid feeling lost after your launch by knowing how to proceed right after.
Reach out to influencers in your niche
This strategy works best with non-business websites. If you are just starting out with a brand new website, one way for people to know you is by recommendation of others. And do you know who people listen to nowadays? Influencers. Social media influencers, bloggers who made it big, promising Youtubers, and the likes.
If you are not sure who to contact, use a tool like BuzzSumo to find people who might be interested in sharing your website.
If you already have set your mind to someone, start communicating with them through small means at first. Start off by following them on social media, reading, and mindfully commenting on their posts. After a while, you can send them an email and you can introduce yourself.
What’s best though is to not ask them to share your content or website. If you are delivering excellent content, they’ll share it on their own.
Set up online alerts
Install Google Analytics
Still on the topic of keeping track of your website, one of the best ways to know how your website is doing is by using Google Analytics.
Installing Google Analytics will help you know how much traffic you are getting and where those visitors are coming from. It’s free and easy to use.
Add your site to Google Search Console
Formerly known as Google Webmaster Tools, Google Search Console is another tool that you must utilize to keep track of your website. By using the tools that come with this, you are keeping track of the health of your website in the search engines.
If Google finds an issue, Google Search Console will notify you. Once your website is verified, you will be given this set of important information:
List of links to your site
Penalties against your site
If there are certain parts of the website that are hard to access
If your website is mobile-friendly or not
You don’t need to be an SEO expert to start ranking in search engines but it’s a must to learn the basics.
Here are important SEO elements you should know about:
Use your keywords in important areas of your website, such as navigation bar, title tags, post titles, header tags, alt image tags
Consistently post original and engaging content
Build links to your site
Make sure your permalinks/URLs are using words instead of numbers or symbols
Make your website mobile-friendly
Check (and check again, then check again) before launching
Run through your website once, then twice. Double-check everything, then triple-check everything. By doing all of this, you are eliminating higher chances of errors within your website and also making sure that your first visitors are having the best web browsing experience.
Check your hyperlinks, make sure that your contact forms and commenting systems are working, triple-check if you’ve written the correct email accounts. Run through your buttons and categories and make sure that they are directing to the pages you want them to.
Stick to your launch date
Launch on schedule. When you tell yourself you are launching on this particular date, you really have to go live that day. Whether you’ve publicly announced your launch date or not, stick to the plan. By doing this, you are forced to focus and work towards your goal.
If by chance, you are nearing your launch date and your website is still not ready, launch anyway, as long as it’s usable and presentable. You can always go back and change and update whenever you want to.