Graphic design has always been a great art that serves excellent purposes not just for projects but also for making excellent website design. Businesses today have been aiming to know how to utilize graphic design to make their brand known by many audiences through online marketing.
Learning about graphic design, especially at this time, is an advantage when you are competing in the digital marketing industry. With the advent of technology today, a lot of people have been taking a deep interest in the styles and techniques of graphic design, this includes video creation and production and photo manipulation. Professional graphic designers has always been in-demand due to companies searching for someone who can create their advertisements and commercials. Other than that, graphic design is also used through the dissemination of information through infographics, product advertising and establishing an identity through branding.
If you are interested in being a graphic designer, just like everyone else, you need to start from the basic.
It is undeniable that graphic designing is an expression of art with a purpose at hand. It comprises a systematic and inventive way of tackling issues or accomplishing an objective with the hello of symbols, pictures, and words. That is why it is best to use different graphic tools and elements to develop an excellent expression of ideas through art. You may begin with the basic elements like lines, shapes, colors, and many more. These are only a few of the elements you have to learn since they are the basics of graphic design.
Basic Elements of Graphic Design
In graphic design, it utilizes picture-based designs, which incorporate illustrations, type-based designs, photographs, logos, and images, or it tends to be a mix of the two strategies.
These designs can be incorporated with different mixes of the elements listed below.
With regards to lines, it can be curved, wavy, straight, thin, or thick since the potential outcomes are boundless. Lines permit designers to separate or to be able to put a division of space in a layout. They can likewise be utilized to direct the eyes of the viewer or cause different components to follow a vital way for included findability, to get the viewer effectively from point A toward point B.
Shapes offer an assortment of approaches to occupy spaces inventively, to help text and different types of content, and to adjust and balance a design. Shapes can be made from nothing, utilizing a white area to give a plan design and clarity.
In any visual design, color or even the non-appearance of color has always been a significant element. With a strong comprehension of color theory, the designers can incredibly put so much influence in a design and a brand, impeccably integrating color strikingly or with splendid nuance.
Type can change a message from simple content to a work of art. Various text styles, mixed with spacing, customized alignments, color, and size, can definitely add capacity to the point you are communicating to the world.
Indeed, even a smooth and lustrous advertisement can appear to be easily recognized or seen with texture. It gives a feeling of a material surface through its visual appearance and includes a feeling of profundity, upgraded by means of selecting suitable paper and material.
When it comes to graphic design, size is utilized to attract attention, to pass on such significance, and to create contrast.
In any good graphic design, space has always been an imperative part and is the area around the elements in a design. It very well may be utilized to a group or separate information. Use it adequately to give the eye a rest, characterize significance, and lead the eye to where you want it to travel.
The most unclear of the seven design elements, space permits every graphic designer to take two-dimensional spaces and make the illusions of three dimensions. This is refined through an assortment of techniques such as:
Overlapping: By putting a few objects that overlapped in front of others, every graphic designer can begin to make the illusion of space. Shapes in the closer view ought to consistently sit before those in the background.
Shading: To create the illusion of a 3D object, adding a gradient of qualities to a shape is needed. This picture from Elements of Design exhibits how shading is refined by first recognizing the light source, at that point, distinguishing the areas intended for midtones, highlights, shadows, and reflected light depending on the position of the light.
Atmospheric Perspective: This type of technique of delivering profundity or distance inside a space alludes to the impact the atmosphere has on objects.
Linear Perspective: This type of technique is the manner by which designers make the illusion of profundity on a flat surface just as distinguish a focal point. Objects that far away look much smaller, regardless of whether they aren’t small in size in reality. Consider driving down a significant length of the highway. The lines on the highways are smaller and smaller until they disappear at the skyline.
Value is the way light or dims an area looks in a design. It is everything from the most obscure of blacks through to the most splendid of whites. Utilized accurately it will create contrast, depth as well as emphasis.
This concept is so significant for every graphic designer in simple shading choice as well as on the grounds that value characterizes forms and makes spatial illusions.
What are the tools used in graphic design?
Professional designers always have a creative psyche with an aesthetic inclination, and even so much more. Before they delve into their physical tool kit and touch their stylus to tablet or pen to paper, analytical thinking and sharp perception abilities tools always come first. Designers have always been utilizing different and multiple techniques in order to combine art and technology and thus, are able to communicate a specific message and make an amazing visual.
It’s always been a traditional tool used by graphic designers where they sketch their ideas; and said to be the fastest or immediate way to jot down the rough designs, which designers can be expounded to something more, something great through the usage of other tools and technologies.
Today, computers have been occupying an essential role in every tool kit of every designer. Hardware like tablets permits designers to grow and further develop their inventive freedom and keep up that sketchpad feel while still making a digital design.
Advancement and usage of technology have created new opportunities for the creation of the creative vision. Photoshop and Illustrator are specialized software tools used by graphic designers nowadays to enhance photographs, stylize text, create illustrations, and combine all of the pieces in order to produce such amazing layouts.
What are the types of graphic design projects?
Various designers spend significant time in various areas. You may feel a characteristic draw to specific fields directly from the beginning, or you could build up your specialization naturally in the wake of attempting a different graphic design work. In any case, it’s ideal to realize what’s out there before you make a plunge.
In this kind of design, marketing and advertising techniques are being utilized to develop effective promotions and advertisements to be used in billboards, video, and social media. This is one of the best way to penetrate into the advertising world.
This one focuses particularly on advertising and marketing techniques that are used in order to make and produce the promotions and best ads intended for video, billboards, social media, and many more.
User Experience (UX) Design
This belongs to the type of digital design; putting much focus on making a user’s involvement in sites, software, or mobile applications as effective and pleasant as could be expected under the circumstances.
This is also a type of digital design; manages primarily making the user instinctive and simple to utilize.
This work centers around page layout and picking the correct plan designs, notwithstanding making the computer illustrations or graphics for a site. (Website design additionally combines interaction design and the user experience design.)
This one focuses on checking every detail of typography and page layout for text materials, making sure it’s perfect and free from any error; albeit more well-known with print media, elements are as yet continued to digital design.
Function and aesthetic expression are both incorporated in this work to create manufactured goods, including production processes, individual product design, and business strategy as well.
Drawing traditional fine art like illustrations or paintings is primarily focused in this work that is intended for different commercial purposes such as book or album covers, T-shirts, tattoos, and many more or even such environmental decoration like customized interior design or murals.
Art Deco Graphic Design
Art deco is one of the primary worldwide styles of design that has shown up in France not long before the outset of World War I and recorded its demise as World War II cleared across Europe several decades later.
Art Deco graphic design might be a craze, however, it’s anything but another style. The style dates to the 1920s with the best fame of the style going on for around 15 years. Art deco took off to some extent because of a culture where advertising was growing in fame. You can see that art deco graphic design is being used everywhere, it can be in magazines, attire related styles, or even in the field of architecture.
It’s very unusual when a design trend has such a wide put together to reach to a lot of what you encounter on the globe. Indeed, even today, this style is fit as a fiddle in graphic design and various pop culture references and tributes to its prime.
Art deco has been famously known as merely aesthetic, which one reason behind why it is recovering its notoriety then during the 1920s and even it actually keeps on being a staple to graphic designers up to this time. There isn’t such an extensive belief system behind the art deco. Also, despite the fact that there’s a distinctive look, not single guidelines to follow. It can also work with almost everyone and almost everything.
The poster of L’Atlantique ship, created by Adolphe Mouron (A.M.) Cassandre is one of the classic examples of art deco in graphic design.
What exactly does the art deco look like?
Broad with plenty of characteristics – that is how graphic design style in art deco is being described.
A significant number of these elements are intended to work conversely with each other to make something that is eye-catching and energizing to take a gander at. (Remember that quite a bit of this kind of graphic design is established in advertising, which is made to draw a lot of attention.)
Here are the lists of common characteristics of art deco graphic design:
Art deco graphic design is strongly using geometric shapes, specifically triangles
You’ll notice a large area of not being used space
It has strong lines, many times with thick strokes and even zigzags
It uses a strong color palette with one or two saturated shade of color
When it comes to its typography, it uses thick strokes or strong ornamentation
You’ll see that it has a hard edge and comes with rectangular shapes
It has a Chevron patterns
It also follows Mosaic styles
With regards to images, it’s with an almost flattened look that seemingly artistic and less realism
It is also stylized in florals
Japanese Graphic Design
Japanese design seems to bring a great influence and proudly refers to a large number of long periods of traditional Japanese arts while additionally being contemporary as well as modern. The styles are seen as clear, solid voice ranges from basic design, geometrics, and spots of shading to loud mascots, cute patterns, and cartoons. From being minimalist to pop, you’ll notice how Japanese design brings a huge influence everywhere in the West and even beyond.
Multiple techniques from Japanese Graphic design that can be used as an abundance of inspiration such as exaggerated character designs, big bold colors, etc.
Ten general characteristics of Japanese Graphic Design
On the off chance that you’ve spent some time window shopping in Tokyo, this one should not come as a surprise. The bold clash of hues stretches out past style into the paper world as well.
Although English is a feared subject for most students, Japan’s design is still often featuring English words especially on the T-shirts they produce. Despite the fact that sometimes English being printed on the shirts is not appropriate or correct, it still looks so cool, especially when it’s mixed with any of the other three Japanese scripts.
Japanese graphic designers don’t bother or put much effort into facing the controversial issue about the 2020 Tokyo Olympics design for a certain pre-fab topography and just start making their own.
Calligraphy, which is known as ‘shodo’ in Japanese, has been firmly established as part of Japanese culture. Shodo and its trademark brush strokes have likewise discovered their place in the graphic design world.
You can definitely see Ombré whether in fashion or hair design. However, the delicate transition of hues becomes so remarkable as a tool in Japanese graphic design. You’ll notice it in both full-page fading as well as use as a technique intended for font coloring.
Organic floral patterns
Another considered as a deep-rooted cultural activity in Japanese culture is the ‘ikebana’ or flower arrangement. The ‘ hanakotoba’ or also known as the language flowers is where ikebana is being connected. It says that each of these flowers is characterized by symbols, specific ideas, and even emotions. Typically, the most featured flower in art is the ‘ cherry blossom’. However, the next time you see different flowers on a package or poster, carefully think about what it symbolizes.
In every Japanese design, circles and symmetry are very important and necessary for such a long period already. It even uses a mon circular family crest at the forefront. Additionally, the circular design has been recognized and admired even up to this time with Japan’s manhole art, added to its presence in graphic design.
Now we could simply drop names like Hello Kitty, Kumamon, and Funassyi. “Cute culture” isn’t intended only for kids in Japan and even cute drawings and characters are utilized by telecommunication companies, just as pretty much everything else.
Have you ever seen that Japanese commercials are packed with text? For some designers and organizations, they believe that the more data they can give on their posters the better. Once in a while, it is being used as a visual tool, yet on different occasions, they just truly need to put their words out there.
Collage and layering
Without a doubt, this may resemble much likely a mess at a glance, however, it is a carefully and intentionally pieced together collage. What makes Japanese design so unique and eye-catching to the people is because of its busy collages and layering.
Here is the list of a few ways to bring Japanese design into your own work
Wabi- Sabi and Japanese minimalism
Wabi-Sabi has multiple things in common with modernism, however, what makes it unique and different is because it’s more asymmetric, intuitive, warm, and even fluid. Through using this technique, it is trying to still keep the essence of design without losing the importance of poetry. It is so simple, yet smart. It is said to be clean, but not sterile.
You can always try to bring the Japanese minimalism to your logo, website, branding, and many more.
There are a lot of earliest Japanese wood print blocks that display nature and how the word is continuously changing and moving. The sense of continuity has been evolved into bright packaging and modern-day manga.
Japanese people are celebrating nature and the seasons like nobody else. This also brought such influence that led to creative design solutions. Elements like stone and wood are borrowed by architectural design. When it comes to graphic design, it is nature that makes its way into natural illustrations, packaging material, and earth tone shading palettes.
Japanese design has and will always be very geometric for the reason that shapes have much deeper and more cultural meanings.
Squares and rectangles are said to represent such artificial forms not frequently found in nature and are mostly used in creating the outline for lacquer boxes, kimonos, screens, chests, and several ceramics. Curves and circles arcs are said to represent inspiration and intuition.
Compared to the Western alphabet, Japanese typography is much more complicated with having over 2,000 characters to write and there are three different scripts. There’s no question why calligraphy plays such a big and significant role in Japanese design—drawing letters is recognized as an art form in itself.
Manga is a popular Japanese graphic or comic novel. Unlike American comics, manga contains fewer words but more visuals. Manga additionally has a wide scope of kinds that appeal to a bigger segment.
Anime is a Japanese animation (typically based on a manga, yet that is not a rule) that is celebrated for its particular realistic qualities, has huge eyes, “doll” faces, and charming characters. Anime is a wide term for a bigger range of classifications that appeal to all ages.
Colorful Graphic Design
Colors are very important in putting life to an object so that it may look impressive as well as creating an emotional impact through it. Graphic designers are using them to bring out a particular emotion from the target clients.
Several studies recorded that colors bring huge influence on the behavior of the customers, whether they will purchase or not. Creative graphic designers are knowledgeable enough about using this color psychology while making brochures, logos, business cards, and multiple other design works.
Emotional Impact Of Colors
Every shade of color brings out an emotional reaction from the viewers. Listed below are the different colors and their psychological response reflected with them.
White – it reflects lightness, relaxation, complacency, and security
Pink – it reflects relaxation and tranquility
Green- it reflects happiness and peacefulness
Blue – it reflects safety, happiness, and creativity
Light blue- it reflects comfort and spirituality
Dark blue & grey-blue- it reflects trust and sadness
Red- it reflects energy, warmth, sensuality, mistakes, danger, and failure
Light yellow- it reflects optimism, hunger, spontaneity, and cheerfulness
Bright yellow- it reflects anger and irritability
Yellow-green- it reflects with nausea
Purple- it reflects sensitivity, security, introspection, and prestige
Orange- it reflects hunger, clarity, and vitality
Brown- it reflects positivity, vitality, and relaxation
Black- it reflects rationality, stability, and virility, sorrow and hopelessness
Difference Between Text And Background Colors
Every time you create a graphic design work with colors, always ensure that you show the difference between text and the background colors. This guarantees the legibility of the text, which plays a significant role to deliver or impart your business message productively. Between the darkness and lightness of the colors, it is where the contrast should be shown.
Additionally, ensure to include contrasting hues whenever you choose the hues for the text and the background colors so that greater legibility for the text is reflected. Plus, by means of increasing the contrast, you’re helping to minimize eye strain.
One of the methods followed by the designers is that they get a dull shading from the base portion of the shading wheel to match it with a light shading from the top.
Futuristic Graphic Design
The fundamental idea behind futurism is to utilize what you think will be the following huge thing in the high-tech universe.
In the event that you don’t comprehend what are the things discussed here, attempt to recall a couple of scenes from “Eliminator 2: Judgment Day” or “Back to the Future” film series.
Shot in the last part of the 1980s and mid-1990s, these films depended on new impacts to show how they pictured out the next years to come into the world.
While films are in reality not the same as static visual items, the correlation ought to be sufficient to assist you with getting a handle on the pith of what futuristic design is.
In any case, what’s new with futurism at this very moment? What are the most mainstream and regularly utilized examples in this field?
The first thing to do is to highlight or emphasize the importance of change.
Getting rid of the old mindset is a great way in order to fully embrace the concepts of futuristic designs.
Here are the lists of six prominent patterns of Futuristic Graphic Design
Bright color palettes
Versatility, this is what the first pattern of futuristic graphic design is screaming. Bright color palettes seem likely to conquer futurism for such a reason that this kind of idea tries to show that the modern world is multifaceted and colorful.
Gradients and color transitions
According to a graphic designer at Ghostwriter Preise, Jake Gardner himself says that futurism doesn’t only focus on adding so many colors to your visuals, but contrarily, it is about the art of gradients, combination, and color transitions.
You don’t need to be a master of futurism to comprehend that you are permitted to break obstructions and utilize elective forms and concepts. This additionally implies you can and ought to depend on abstract patterns to communicate your thoughts or ideas.
Albeit progressed, new advanced technologies frequently experience breakdowns and glitches. It’s a typical component in the innovative condition, which is the reason numerous authors add glitches and comparable details to their graphic design works.
Holographic and reflective elements
At the point when you consider the future, you presumably envision holograms, touch screens, 3D images, and transparent surfaces. This is absolutely why you are allowed to explore different avenues regarding holographic and intelligent components — it can assist you with getting a handle on the quintessence of the modern world and make your design additionally convincing.
Geometric shapes and influences are the last futuristic pattern in the list. Such a pattern permits you to play with a wide range of shapes and item dimensions in the endeavor to discover the arrangement that will perfectly suit the idea of your product.
Black and White Graphic Design
Considered as most emotive visuals in nature is the color both black and white. Polar inverses, the two appear to represent contradicting metaphors, as well. Black being dark is typically observed as dull, an image of power and authority, and, most of the time, as an image of wickedness. White is an indication of being pure and brightness and of a natural innocence that battles its adversary.
The real advantage of these two shades is to merge together in a contrasting design. Utilizing such an unmistakable division, you promptly build up a dynamic in the design that seems outlandish for the viewer to overlook. It is clean, can be either basic or complex, and has unlimited open doors that other shading schemes simply don’t figure out how to create. It all fairly adjusts or balances itself.
Today, numerous graphic designers observe that the most ideal approach to stand out in today’s full-color world isn’t to go along with them yet to separate themselves by declining to follow the norm.
Here are a few examples of black and white design.
A black and white design doesn’t need to be dark. Designers that work on paper may be accustomed to working with a K (or also known as pure) black to guarantee better end quality. That constraint doesn’t exist on the web. Select a rich dark to make cool or warm affiliations and give an additionally captivating black and white palette.
Apply similar standards as you would with some other shading palette and pick one of the choices to be the prevailing shading whenever you’re designing in black and white. You can likewise consider it as element color opts and background and text. However, the majority of the best black and white schemes could really be dark or white.
A hint of Accent Color
A hint of color in a black and white design is only the thing to attract the eye to a particular detail or component in the design. In colorless design projects, this method is well known.
The part that may seem challenging is finding the perfect accent color and utilizing it in a pointed way so it really implies something. A lot of accent color in a black and white design can really weaken the significance of the emphasis, tearing it less significant.
90s Graphic Design
The 90s patterns in graphic design were loaded with fashion statements, strong hues, and numerous music classifications. Take a look at some well known 90s art styles that made this decade so well-known.
The underground music scene and pop culture were the ones that greatly influenced the graphics during the 90s. Additionally, a large number of patterns in the 90s happened all the while, influencing one another, with covering design elements. One thing was without a doubt: exploring different avenues with design and tossing the ‘classic’ precludes the door was steady.
90s Aesthetic Characteristics
A few components were seen in the entire prominent 90s art style designs. By and large, nonetheless, these were a portion of the key characteristics of the 90s stylish:
Colors such as pink, bright yellow, cerulean blue, purple, fluorescent green, and neon lasers are all the shades that are used to patterns of eye-catching and bold effects during the 90s graphics.
The standards that are used during the 90s aesthetic are abstract, bold, and in geometric shapes. Polka dots were patterns used and applied in everything starting from clothing up to famous art in the 90s.
Patterns used for wallpapers and carpets were inspired by rave posters and including their trippy background grids to geometric shapes in the 90s.
Vibrant gradients were incorporated in the underground rave post of the 90s.
When it comes to pop-style graphic design in the 90s, the comic sans style fonts were used. On the shows Full House and Rugrats, the handwritten fonts were used. The condensed sans serif was used in grunge styles and rave posters in the 90s to create more impact on the audiences.
Environmental Graphic Design
Environmental graphic design — now and then known as experiential graphic design — consolidates disciplines for instance, architectural, interior, and industrial design to make a physical space that individuals can interface with.
In any case, Environmental Graphic Design is far beyond simply the design of a room or the paintings on a divider; it will probably influence how individuals explore, interface and feel when they are in space. Everything from the shade of a divider to the sound shoes make when walking on the floor can affect the environment and influence the human experience.
What are the common concepts used in Environmental graphic design?
Spatial concepts are acquainted with a venture and visitor experience commonly represented by space, structure, light, and shadow. For instance, the environmental graphic design can play a role to support the field of architecture or space the designs give distinguishing proof and heading as experienced in a town hall or place of business.
Environmental Graphic Design can likewise be the essential focal point of the guest’s understanding as apparent in several entertainment complexes or retail environments. Notwithstanding the kind of room, environmental graphics keep on playing such a significant role in numerous current urban experiences.
The 3 Cs tips in Environmental Graphic Design
Considered as a huge factor in the actual design of your environment, is the space you intended to use.
Nevertheless, the three Cs listed below can be used in multiple and different fields.
The psychology of color discloses to us that the shades were encircled by can significantly affect every individual’s temperament. For instance, yellow is viewed as a high-vitality shading that can regularly emit an extraordinary vibe, while blue offers a feeling of calm. Along these lines, in case you’re going to design a high-stress environment, the shading blue would be a superior choice for your base shading or you can use it to an accent wall.
As being stated, novelty is an incredible method to establish a long-term connection. Display your uniqueness, regardless of whether you’re an independent business retail shop or another new business that wants to start up in a major city.
Inwardly, your goal is to promote creative thinking with certain areas where workers can collaborate and let their psyches wander aimlessly.
Making a reasonable space will assist individuals with bettering interfaces, contingent upon the expected use, obviously. In case you’re going to design a huge corporate office, your employees will probably be needing their own space where they do their work as well as areas that promote the coordinated effort. You can take into account both these necessities by utilizing environmental graphic design to promote profitability and commitment.
Bauhaus Graphic Design
In 2019, the Bauhaus marked its centenary, the acclaimed German art school which created and supported a distinct and profoundly persuasive brand of modernist design over a wide scope of disciplines, which included the interior design, architecture, graphic design, and typography.
With numerous designers, artists, and galleries turning a sharp spotlight onto the Bauhaus last year, if you take a gander at a portion of the manners in which designers are moving toward the school’s heritage in a new, fresh, and exciting way.
What is the official mark of Bauhaus Style in Graphic Design?
In 1919, architect Walter Gropius founded the Bauhaus school in Weimar. During that period, Europe was in the transition of facing very big changes in terms of social and political aspects, as well as on the technological side.
The Bauhaus school didn’t avoid the effect of progress, however, rather grasped and embraced it. Students were instructed to grasp current advancements so as to prevail in a modern environment. The key teaching used of the Bauhaus was ” Form follows functions’, in which this was practiced in the school’s approach to typography and graphic design, including architecture.
Albeit a great part of the Bauhaus’ commitment to graphic design was hypothetical, there are in any case some key visual signs of the school, which designers actually use up to this time, these include the following:
A certain color palette of primary colors
A particular shading palette of essential hues, or just simply black and white matched with a single color such as blue or red.
Bauhaus poster designs were mostly using human features like eyes and hands, and isolated figures, giving them the 20th-century art form in which an artist combines unrelated images or events in a very strange and dreamlike way.
Experimental layouts and ‘broken’ grids
Pre-empting the anarchic ‘gridless’ formats of 1990s-time designers like David Carson by 70 years, students of Bauhaus were relinquishing formal frameworks decades comparatively radical.
Geometric and minimalist typography
A large number of the typefaces designed by the members of Bauhaus legitimately enlivened later pioneer textual styles. The experimental Universal typeface of Herbert Bayer is presumably the best well-known type design of the Bauhaus, which recently can be downloaded in a digital font, P22 Bauhaus.
Nowadays, graphic design plays a significant role in how companies and businesses bring out branding to their customers. It can be formed in enchanting brochures, business logos, stunning posters, a newsletter with impact, and many more materials that are eye-catching.
Visual communication should be more than to meet the eye of the consumers. The graphic elements such as shape, color, spatial layout, size and so forth., all convey further enthusiastic undertones. So in case if you are making a logo for a brand that needs to be viewed as down-to-earth and friendly yet still brings a huge impact, you should realize that the shading yellow and a sans serif textual style implies both of those characteristics.
Additionally, graphic designs are made out of numerous fields and specializations, going from print and website architecture to animation and movement designs. Graphic design offers openings and choices for people of practically any interest.
Overall, there are still many tools and methods used in graphic design. Some of the important details are the ones commonly known by many of the beginner designers.
The best advice is to actually do things with passion. If you have love and passion for doing your work, you will not feel burdened by many available tools to be used. You are going to love while being challenged once you start doing graphic design. There are actually basic pieces of training or tutorials about graphic design that you can find online. Find the passion for doing the things you want, and then graphic designing will come very easy for you. Think of the magnificent output you can make and do not think of the project’s profit.
Why should we care about graphic design?
Graphic design is an important element to enhance your website and convey your ideas effectively and beautifully. Many firms are utilizing graphic design so that their websites can gain more leads and attract customers. Graphic design has been a great help in the marketing industry.
That is why businesses should utilize graphic design and learn how to apply it to their website too. A great looking website is one that not only draws people in, but keeps them there.